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ROC the Day

The 24-hour online, giving extravaganza!

Save the date for ROC the Day 2023 on November 28. Learn more at and stay tuned for more information! 

Tuesday, November 28 | 12:00 AM - 11:59 PM

ROC the Day is a 24-hour, online giving extravaganza powered by United Way of Greater Rochester and the Finger Lakes that takes place annually on the Tuesday after Thanksgiving, also known as Giving Tuesday. ROC the Day gives people in our community an opportunity to fill their "cart" with causes that matter most to them and support not-for-profit organizations doing great work in the nine-county Greater Rochester area.