Sponsor an event and increase your brand recognition and positive brand association by partnering with United Way’s trusted brand.

ROC the Day

ROC the Day, a 24-hour, online giving event, mobilizes an average of $1 million to support over 600 nonprofits across a nine-county region every Giving Tuesday. A one-stop shopping experience, individuals can donate to several of their choice organizations in one transaction. ROC the Day sponsors benefit from this highly visible event, with event page site views over 150K in 24 hours, over 232K in social media impressions, and incredible press coverage from major local outlets.

Day of Caring

As a Day of Caring sponsor, you will be part of the largest community-wide volunteer event across our region, serving Genesee, Livingston, Monroe, Ontario, Wayne, and Wyoming counties. Volunteers connect with co-workers, friends, and family to spend the day helping hundreds of local nonprofits. In 2024, a record-breaking 6,300 volunteers, representing 250 workplaces, completed 400 projects for 200 nonprofits Wegmans employee

Nonprofit Summit

Demonstrate your commitment to our nonprofit and community leaders by funding the advancement of their skills and cultivation of meaningful connections at this day-long education summit. More than 200 participants explore a variety of relevant topics, including leadership, fundraising, and marketing.

Leadership Giving Network Events

Build a rapport with influential groups of community stakeholders by sponsoring one or more of our Leadership Giving Networks. Our Leadership Giving Networks bring together community-minded leaders to build their network, access career and leadership development opportunities, learn more about community challenges, and make an impact on our region. We host at least one signature event with each of our seven Leadership Giving Networks every year.

If you are interested in supporting any of United Way's signature programs, please contact Isaiah Tolbert, Associate Director of Strategic Partnerships.