United Way President & CEO Jaime Saunders with 2025 Campaign Chair Vince Lecce, 2024 Campaign Chair Miguel Velazquez, and representatives from financial institutions from across the six-county region celebrating the largest challenge grant in United Way's history
UNITED WAY CELEBRATES $17.7 MILLION RAISED FOR THE COMMUNITY THROUGH 2024 ANNUAL CAMPAIGN, LAUNCHES 2025 SIX-COUNTY CAMPAIGN: HELLO, CHANGEMAKER
Organization recognizes collective accomplishments for the past year, announces largest challenge grant in United Way history, and enlists Vince Lecce, Rochester Market President & Private Bank Market Leader Senior Vice President at KeyBank, as 2025 Campaign Chair
United Way of Greater Rochester and the Finger Lakes kicked off its 107th Annual Campaign, Hello, Changemaker, at a press conference Wednesday morning at their headquarters in Rochester.
United Way President and CEO Jaime Saunders shared that $17.7 million was raised for the community in 2024 through the 106th Annual Campaign.
“$17.7 million reflects the goodness and generosity of what is possible in this region. Behind this milestone are tens of thousands of donors, workplaces, nonprofits, volunteers, and community leaders who believe in the potential of this region,” said Saunders. “This year’s campaign theme, Hello, Changemaker, serves as an open invitation for anyone looking to join United Way and our partners in creating change for a better tomorrow.”
2024 Campaign Chair and CEO of Regional Transit Services (RTS) Miguel Velázquez introduced the 2025 campaign chair: Vince Lecce, Rochester Market President & Private Bank Market Leader Senior Vice President at KeyBank
“It was an honor to represent the entire RTS team by serving as the United Way campaign chair last year,” said Velázquez. “This role gave me a front-row seat to witness one of the greatest strengths we possess as a community – the collective power of many people and partners coming together to address the profound challenges we face. We imagined what was possible and brought it to life, and now I am thrilled to see all that United Way and our region continues to accomplish with the support of the 2025 campaign chair, Vince Lecce.”
“I am thrilled to step into this role as campaign chair and work alongside the United Way team to make an impact,” said Lecce. “I look forward to rallying support to meet and exceed our campaign goal and leverage my role with KeyBank to connect with our community to make this drive successful.”
United Way has set a public goal of $16.5 million for the 2025 campaign. Several financial institutions KeyBank, ESL Federal Credit Union, Five Star Bank, M&T Bank, Canandaigua National Bank & Trust, Genesee Regional Bank, Summit Federal Credit Union, and Bank of America have come together to help United Way reach its goal by issuing the largest challenge grant in United Way history. All new and increased gifts to United Way and the Community Impact Fund will be matched up to $600,000.
Community members are encouraged to donate during their workplace campaign, or online at unitedwayrocflx.org/donate. Organizations can host a United Way campaign by emailing campaign@unitedwayrocflx.org. There are many ways to give to your community with United Way, including year-round volunteer opportunities. Learn more at unitedwayrocflx.org/get-involved.